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Terms and Conditions



We are committed to protecting your personal information and being transparent about what information we hold about you. The purpose of this policy is to give you a clear explanation about how we collect and use the information we collect from you. We use your information in accordance with all applicable laws concerning the protection of personal information.


This policy explains:

  • What information we may collect about you

  • How we may use that information

  • In what situations we may disclose your details to third parties

  • Our use of cookies to improve your use of our website

  • Your rights to access the data we collect about you


How we collect information

We collect the personal data you volunteer to us: For example, when you make a donation through Paypal or sign up to our mailing list, buy tickets or take part in one of our productions, we’ll store personal information you give us such as your name, email address, postal address, telephone number.


We will also store a record of your purchases and donations. When you attend one of our productions or take part in one of our online events we may store that information.


How we use your data

In addition to marketing communications, we also process personal information in the following ways that are within our legitimate organisational interests:

  • We may analyse data we hold about you to ensure that the content and timing of communications that we send you are as relevant to you as possible.

  • We may analyse data we hold about you in order to identify and prevent fraud.

  • We may analyse anonymised data to learn about audience behaviour within our work and use this information to inform future works.

  • In order to improve our website, we may analyse information about how you use it and the content that you interact with.

  • We may use the information we collect to help us to understand your interests and preferences. We may also use publicly available information about you from sources such as public registers, online (including records that you have made public on social media) or the electoral roll. This information helps us to communicate with you in a relevant way, in particular when we are approaching you about potential philanthropic support. This enables us to raise funds sooner and in a more tailored way than we otherwise would.


In all of the above cases we will always keep your rights and interests at the forefront. You have the right to object to any of this processing at any time. If you wish to do this, please use the contact details below. Please bear in mind that if you object, this may affect our ability to carry out tasks above that are for your benefit.



We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful. To do this we use data that we have stored about you, such as what events you have booked for in the past, as well as any preferences you may have told us about.


We use our legitimate organisational interest as the legal basis for communications by post. You may object to receiving postal mailings at any time using the contact details at the end of this policy. For email communications, we use your opt-in consent to be contacted in this way as a legal basis (for example, when you join our mailing list on our website). We will give you an opportunity to opt out of receiving our email communications every time we contact you. Alternatively you can use the contact details at the end of this policy to let us know if you no longer wish to hear from us.


We use the same opt-in consent for receiving email communications as a legal basis to occasionally include information about supporting Persona Collective in our communications. If you’d prefer not to receive information about supporting us but want to continue receiving general news about Persona Collective, you can contact us using the details at the end of this policy.


We may also contact you about our work by telephone however we will always get explicit consent from you before doing this.


Third Parties

Under no circumstances will we ever sell personal data to anyone. There are certain circumstances under which we may disclose your personal information to third parties.


These are as follows:

  • To our own service providers who process data on our behalf and on our instructions (for example our ticketing system software provider). In these cases we require that these third parties comply strictly with our instructions and with data protection laws, for example around security of personal data. Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).

  • To specific named partner companies, commissioners and venues where you might have attended a performance. In these cases we will always ask for your explicit consent before doing so.

  • We may share reports about audience behaviour within our projects in anonymised form with our commissioners, partners and general audiences to share industry learning and best practice. Such reports will use anonymised data only.

  • We do not currently use third party researchers or profiling companies to help us understand your interests and preferences in a fundraising context but we may choose to do so in future in exceptional cases.


Your Debit and Credit Card information

If you use your credit or debit card to purchase from us or to make a donation, we will ensure that this is carried out securely and in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). You can find more information about this standard here:


Security of your personal information

We will put in place appropriate safeguards (both in terms of our procedures and the technology we use) to keep your personal information as secure as possible. We will ensure that any third parties we use for processing your personal information do the same. We will not transfer, process or store your data anywhere that is outside of the European Economic Area.



Cookies are small text files that websites save locally to your computer, which allow sites to store and use information during your visit. They can improve your experience when using a website by measuring how you use a site, so that changes can be made to ensure it meets your needs. To learn more about cookies and how to manage them, visit Read on to find out more about how we use cookies.


Cookies on our website

Persona Collective website uses Google Analytics cookies to track anonymous usage statistics and does not collect any personal information that can be used to identify you. This data helps us analyse webpage usage and improve our website in order to tailor it to our audience needs. Google Analytics stores information about what pages you visit, how long you are on the site, how you got there and what you clicked on.


Google Analytics

We use Google Analytics to determine how popular parts of our website are, to determine if you have been to the website before, and to securely and anonymously record the value of any purchases you make on our website. Google analytics sets cookies which will stay active for a number of years and identify on your computer that you have visited our website.


You can opt out of being tracked by Google Analytics across all websites you visit by installing a browser plugin at


If you just want to find out more information about Google’s privacy policy then please click here:



We use Vimeo for providing video trailers, opera clips and other videos across the website and within our Discover section. Vimeo sets cookies in videos that we embed. Vimeo sets cookies which may stay active for a number of years.


To find out more about embedding videos and Vimeo’s privacy policy please click here:



We use MailChimp to manage our mailing list and for staying in touch with you. To read their privacy policy please click here:


Your rights to your personal information

You have a right to request a copy of the personal information that we hold about you and to have any inaccuracies in this data corrected. Please use the contact details at the end of this policy if you would like to exercise this right.


Contact details and further information

Please get in touch with us if you have any questions about any aspect of this privacy policy, and in particular if you would like to object to any processing of your personal information that we carry out for our legitimate organisational interests.


Persona Collective CIC
7 Grosvenor Way

E5 9ND, London

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